Are you shrinking your jewelry business with the words you wear, on your labels and in your mind? 

In this episode, I sit down with author and TEDx speaker Vera Milan Gervais to explore how language, identity, and even earrings shape confidence, pricing, and sales for jewelry business owners. Vera’s powerful story, owning her identity, starting a business over a weekend, and collecting earrings that anchor memories, shows why mindset must come before strategy. We unpack how to swap self-limiting labels (“hobby,” “just starting”) for empowering ones (“designer,” “CEO”), why conversation-starting pieces sell, and how tiny brave actions rebuild self-trust.

If you’ve ever downplayed your work or waited for permission to go “all in,” this episode will help you claim your brand voice, design from values, and market the emotion your jewelry delivers.

What You Will Learn in this Episode:

1. How the words you use become labels that shape buyer perception and pricing power
2. A practical way to reframe “hobby energy” into confident CEO identity
3. Why jewelry sells when it carries story, emotion, and connection
4. Tiny habits to rebuild self-trust and momentum in your business
   
   

Topics Discussed:

• Language as brand label & mindset
• Earrings as memory, story & identity
• From safe “hobby” to CEO energy
• Confidence via small, repeatable actions
• Hiring help at home to grow faster
• Starting before you feel ready
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

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Vera’s Instagram | https://www.instagram.com/vera_milan_gervais/ 

Vera’s Website | https://www.veragervais.com/ 

Vera’s LinkedIn | https://www.linkedin.com/in/vera-milan-gervais/?originalSubdomain=ca